Ezzeddine Ben Rhima is an e-marketing and communications professional, and co-founder of AM I ODD. AM I ODD is a mentorship platform designed to share leadership thoughts, entrepreneurship practices, and innovation stories with Tunisian youth to promote innovation and “start-up” culture in Tunisia. Convinced that the digital economy is the best way for nations to thrive, Ben Rhima Co-initiated the “Tunisian Knowledge Society: Social Innovation Initiative,” that aims to build IT apps for solving social problems and conduct pilot projects for a smarter society. Ben Rhima seeks to create opportunity for Tunisian youth in the field of entrepreneurship and technology to foster job creation.